How to efficiently use QR Codes ?

What is a QR code and how to use one ? It’s not as easy as it seems to answer this one. To put it simply a QR code is a thingy that you can scan with your camera phone and read the encoded information such as launch a webpage, read a vCard … Marketing […]

How to Make Cold Fusion Work: Use Unobtainium – Forbes

A non-news for a difficult to believe invention ? Image via Wikipedia In my last post I said I'd steer clear of the whole cold fusion thing until something interesting happens. Well, in the last week something interesting has happened … Once again… Cyril ArnaudWith an engineering degree and a MSc in thermal engineering, I […]

The CEO Should Be The Chief Experience Officer

That's another way to express that people are buying an experience, not a product. Experience is key to success, and to failure. Why the CEO should be the Chief Experience Officer. Cyril ArnaudWith an engineering degree and a MSc in thermal engineering, I worked for more than ten years in the aerospace industry, as an […]

Why do we need outside consultants ?

When involved in our day to day activities, it can be difficult to stop, take some distance, and have a complete view of the situation. But if need be we could do so pretty easily. Take a day off site, alone of with your team to reflect on different issues you may have. Sometimes though […]